What is Your Window Of Opportunity?
You know what your next big decision needs to be and understand what it will take to position your business to act. When is the right time to act?
Even when you are ready to act, there often is a finite Window of Opportunity in which you have the best chance of achieving your objective. This window is determined by growth projections at current levels of investment, minimum acceptable results and thresholds of new investment. A typical Window of Opportunity looks like the graph on this page.
Each Next Big Decision comes with implied time and financial constraints. When will current growth projections assure minimum acceptable results? At what point does it take an incremental level of financial commitment to sustain the growth? Are you prepared to invest more time and money to achieve your minimum acceptable results?
These are questions can help you analyze and answer.